As a veteran Strategic Planner with 25+ years of progressive experience I have experienced first hand the keys to making your strategic initiatives real and achievable. Conversely, I have witnessed the common traps which many strategies fall victim to. The following image is a one page do’s and don’ts that will provide you a few top-level guidelines to which you may choose to use to evaluate you strategy’s realism.
Remember the your strategic plan is composed of two components. Part one is the vision which must be fully defined and vetted and part two is the requirement that the vision is supported by a realistic deployment / execution plan that is carefully managed. Vision without execution is a hallucination.
It is important to note a strategy is not just a great vision of a much desired future state, it’s that future state validated and driven down into to realist executable details and controls. Effective strategy is driven by passion and realized through alignment of focused resources committed to a structured and managed execution plan. Most strategies fail because they lack the way to make them real.
One final comment is trying to do too much too fast, “we know what’s wrong just fix it” approach is one sure way to kill any chance of success. Rome was not built-in a day and nor will you “fix” your organization’s issues /challenges / opportunities through wishful overly optimistic initiatives. The reality is real change takes real-time and focus. First step is the building the vision on a sound vetted platform, as discussed above, and then building a long view of how to realize the intended outcomes. My recommendation is to break the initiatives down into detailed project plans with 90 day review cycles.
As this slide suggest some, most significant strategies are multi-year in realization. That is why investing the time to build a solid plan is essential to keep the strategy alive and achievable. Breaking the plan into a first things first 90 cycle will help keep organization focus and accountability alive.
While this post is just the tip of the iceberg when it comes to developing and executing business strategy it represents some important factors that must be strongly considered.
As always I welcome your comments and suggestions.